Marketing Program
-
Program Overview
Through the program, you will gain an understanding of the broad marketing landscape through foundational coursework in topics like consumer behavior, marketing research, economics, and communication. Elective courses delve into a wide array of subdisciplines that include courses in international marketing, branding, advertising, retail, social media, and more. The marketing major is inherently flexible. Individual interests can be met through a combination of coursework and closely coordinated individualized study in the semester-long internship and senior thesis. For example, three distinct specializations include consumer product development and merchandising; advertising and promotional communications administration, and international marketing. Our faculty and advisors can help you customize your degree so that you will be able to demonstrate your value clearly to competitive graduate programs or potential employers.
-
Curriculum
Curriculum Requirements - Total Credits Required: 125-126
听
First Year - Credits: 32
-
ACC 175听-听Financial Accounting (Cr: 3)
-
BUS 110听-听Business Computers I (Cr: 3)
or elective
-
BUS 120听-听Business Fundamentals I (Cr: 3)
-
BUS 121听-听Business Fundamentals II (Cr: 3)
-
BUS 122听-听Business Problem Solving (Cr: 3)
or Elective
-
ECN 201听-听Macroeconomics (Cr: 3)
Satisfies the Global Issues General Education Requirement
-
ECN 202听-听Microeconomics (Cr: 3)
-
ENG 111听-听Critical Reading and Writing I (Cr: 3)
Satisfies the Writing Designated Core Requirement
-
ENG 112听-听Critical Reading and Writing II (Cr: 3)
Satisfies the Writing Designated Core Requirement
-
INT 100听-听Internship I (Cr: 2)
-
MTH 126听-听Applied Statistics (Cr: 3)
Satisfies Quantitative Reasoning General Education Requirement
Sophomore - Credits: 32
- Aesthetic Awareness and Creative Expression General Education Requirement听(Cr: 3)
- Individual and Society General Education Requirement听 (Cr: 3)
- Literary Perspectives General Education Requirement听 (Cr: 3)
- General Education Elective听 (Cr: 3)
-
ACC 185听-听Managerial Accounting (Cr: 3)
-
BUS 200听-听Marketing (Cr: 3)
-
BUS 210听-听Finance (Cr: 3)
-
BUS 249听-听Introduction to Business Analytics (Cr: 3)
-
BUS 270听-听Communicating in Business (Cr: 3)
-
BUS 330听-听Consumer Behavior (Cr: 3)
-
INT 200听-听Internship II (Cr: 2)
Junior - Credits: 31-32
- Science and Technology General Education Requirement (Cr. 3)
- Values and Ethical Reasoning General Education Requirement听 (Cr: 3)
- World Cultures General Education Requirement (Cr. 3)
- Marketing Electives听 (Cr: 9)
-
BUS 307听-听Market Research (Cr: 3)
-
BUS 320听-听Organizational Behavior (Cr: 3)
-
BUS 370听-听Business Analysis and Research (Cr: 3)
Satisfies Writing Designated Requirement
-
BUS 379听-听Semester Internship Strategies (Cr: 1)
-
BUS 415听-听Business Negotiation (Cr: 3)
Senior - Credits: 30
- Marketing Elective听 (Cr: 3)
- General Education Electives听 (Cr: 6)
-
BUS 403听-听Integrated Marketing Communications (Cr: 3)
-
BUS 415听-听Business Negotiation (Cr: 3)
-
BUS 480听-听Semester Internship (Cr: 12)
-
BUS 489听-听Senior Research (Cr: 3)
-
BUS 490听-听Senior Thesis (Cr: 3)
Or
-
BUS 491听-听Senior Capstone (Cr: 3)
Marketing Electives
Choose four from the following:
*1 Credit course. Must take 3 credits to fulfill requirements for one elective.
-
BUS 206听-听Introduction to Creative Tools for Marketing (Cr: 1)
-
BUS 207听-听Advanced Data Collection Tools for Marketing (Cr: 1)
-
BUS 215听-听Marketing Analytics (Cr: 3)
-
BUS 223听-听Fashion and Retail Merchandising (Cr: 3)
-
BUS 224听-听Principles of Buying (Cr: 3)
-
BUS 249听-听Introduction to Business Analytics (Cr: 3)
-
BUS 302听-听Legal Environment for Business Including the UCC (Cr: 3)
-
BUS 303听-听International Business (Cr: 3)
-
BUS 309听-听Project Management (Cr: 3)
-
BUS 328听-听Sales Management (Cr: 3)
-
BUS 350听-听Global Marketing Management (Cr: 3)
-
BUS 360听-听Retail Management (Cr: 3)
-
BUS 444听-听Contemporary Topics in Marketing (Cr: 3)
-
BUS 460听-听Brand Management (Cr: 3)
-
BUS 475听-听Business Strategy and Policy (Cr: 3)
-
CMM 103听-听Advertising Fundamentals (Cr: 3)
-
CMM 115听-听Social Media: Theory and Practice (Cr: 3)
-
CMM 203听-听Public Relations (Cr: 3)
-
GD 105听-听Introduction to Computer Graphics (Cr: 3)
Learning Outcomes
Upon completion of the marketing program, students will:
- Demonstrate the analytical and problem-solving skills needed to solve complex challenges in marketing.
- Calculate and interpret quantitative data effectively.
- Evaluate evidence systematically in developing solutions to marketing problems.
- Demonstrate the critical inquiry and analysis skills needed to engage constructively in intellectual marketing discourse.
- Communicate effectively in oral and written form within the conventions of the marketing discipline.
- Apply a range of 'best practices' in a professional marketing environment.
-
ACC 175听-听Financial Accounting (Cr: 3)
-
Internships and Careers
An 西瓜视频 education means you'll graduate with a degree and a resume.
Whether you pursue graduate school or embark on your career right away after graduation, we believe that your time at 西瓜视频 will prepare you for the next step. Take a look at what our graduates have been up to lately.
Recent Internships
- Continuum
- TJX
- Converse
- Puma
- Sony Records
- Arnold Worldwide
Alumni Employment
- Vineyard Vines
- Hill Holiday
- NO BULL
- Oracle
- Arnold Worldwide
Graduate School Acceptances
- Sacred Heart
- Loughborough University
- 西瓜视频 College
