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Esports Management Program

  • Program Overview

    西瓜视频’s new Bachelor of Science in Esports Management is a dual focus degree program that combines traditional sport management and Esports management coursework with elements of computer science. 

    This program will prepare students to enter one of the fastest growing entertainment industries. Students will be able to pursue careers and internships in esports marketing, promotion and event coordination, competition management, event production, team management, media production and distribution, esports finance, esports law, gaming and game development, and professional streaming and blogging.

     

    In 2019, NewZoo estimated the total revenue of the esports market would cross $1.1 billion. Following this, the market saw immense growth going into 2020 with a 15% rise on the previous year.
     
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  • Curriculum

    Curriculum Requirements - Total Credits Required: 129

    First Year - Credits: 34

    • Individual & Society General Education Requirement (Cr. 3)
    • World Cultures General Education Requirement (Cr. 3)
    • CSC 101聽-聽Introduction to Computer Science (Cr: 3)
    • CSC 102聽-聽Website Development and Programming (Cr: 3)
    • CSC 160/160L聽-聽Introduction to Programming and Lab (Cr: 4)
    • CSC 161/161L聽-聽Data Structures and Algorithms (Cr: 4)
    • ENG 111聽-聽Critical Reading and Writing I (Cr: 3)
    • ENG 112聽-聽Critical Reading and Writing II (Cr: 3)
    • ESM 101聽-聽Introduction to Esports Management (Cr: 3)
    • ESM 200聽-聽Esports League Operations (Cr: 3)
    • INT 100聽-聽Internship I (Cr: 2)

    Sophomore - Credits: 32

    • Literary Perspectives General Education Requirement (Cr. 3)
    • Values & Ethical Reasoning General Education Requirements (Cr. 3)
    • CSC 255聽-聽Programming for Games and Interactive Technologies (Cr: 3)
    • CSC 260聽-聽Visual Programming I (Cr: 3)
    • CSC 335聽-聽Mobile Application Programming and Design (Cr: 3)
    • ECN 201聽-聽Macroeconomics (Cr: 3)
    • ECN 202聽-聽Microeconomics (Cr: 3)
    • ESM 205聽-聽Esports Management Marketing and Fan Engagement (Cr: 3)
    • ESM 300聽-聽Administration of Esports at the High School and Collegiate Levels (Cr: 3)
    • ESM 306聽-聽Esports Business Models (Cr: 3)
    • INT 200聽-聽Internship II (Cr: 2)

    Junior - Credits: 33

    • Aesthetic Awareness General Education Requirement (Cr. 3)
    • Science & Technology General Education Requirement (Cr. 3)
    • Esports Elective (Cr. 9)
    • ESM 303聽-聽Esports Game Technology (Cr: 3)
    • ESM 305聽-聽Esports Management Revenue Generation and Development (Cr: 3)
    • ESM 400聽-聽Esports Management Advanced Research and Strategy (Cr: 3)
    • SM 335聽-聽Managerial Aspects of Leadership in Sport Organizations (Cr: 3)
    • SM 450聽-聽Sport Venue and Event Management (Cr: 3)

    Senior - Credits: 30

    • General Education Elective (Cr. 12)聽(Two courses must be above the 100 level)
    • ESM 480聽-聽Semester Internship (Cr: 12)
    • ESM 489聽-聽Senior Research (Cr: 3)
    • ESM 490聽-聽Senior Thesis (Cr: 3)

    Learning Outcomes

    Upon completion of the sport management program, students will:

    • Evaluate the esports ecosystem and its operation as a performance and commercial and entertainment activity
    • Analyze how esports organizations are managed and governed
    • Investigate principles to effectively enhance esports production, performance and engagement
    • 聽Design and develop software and gaming platforms
    • Research, plan, organize and produce various types of live events utilizing the latest in streaming technology
    • Promote events through digital technology and develop online communities